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Safeguard Your Brand Across the Modern Digital Universe With Brand Protection

Go on the offense against global, systemic IP infringement using LexisNexis® Brand Protection.

Make your brand resilient with modern brand protection solutions

To alleviate growing mistrust in the digital marketplace and to match the effort and sophistication of modern brand abusers, LexisNexis Brand Protection powered by Tracer (formerly known as Appdetex) uses advanced machine learning to link visible and non-visible digital markers, uncovering entire abuse networks and accelerating the review, triage and prioritization of brand abuse.

Brand Protection by LexisNexis
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Uncover systemic brand abuse with automated investigation technology

Our patent-pending, fully automated, digital and physical investigation technology, Tracer Platform™, helps brand owners easily identify and investigate high-value targets, no matter where and how they are operating.

How Vulnerable Are You?

Determine your level of brand protection—or where you may be unknowingly exposed—with our Ultimate Brand Protection Checklist.

Streamline the monitoring and removal of digital brand abuse


Detect and take down IP infringements, product image misuse, counterfeits, and gray market goods across hundreds of global online marketplaces such as Amazon®, Taobao, Lazada and many more.

Domains & Websites

Find brand abuse and a host of other illicit activities with thorough domain and website content analysis spanning gTLD, ngTLD, ccTLDs, zone files, DNS, and WHOIS.

Mobile Apps

Find and remove trademark abuse and other nefarious activity in rogue mobile apps, including leading and third-party mobile app stores such as Apple App Store, Google® Play, APKPure and many more.

Social Media

Detect fraud, unauthorized social commerce, promotion of counterfeit goods, identity theft, employment scams and more across multiple social media sites such as Facebook®, Instagram®, Twitter® and more.

Search Engines

Uncover trademark abuse and misuse within paid ads with technology that scans popular search engines such as Google®, Bing®, and YAHOO!®.

Brand Protection by LexisNexis
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Get brand protection across Web 2.0 and Web 3.0

Our comprehensive solutions protect your brand across Web 2.0 and Web 3.0, including automated and systematic harvesting and monitoring of Web 3.0-related sites:

  • NFT marketplaces (OpenSea®, Nifty Gateway®, Super Gateway, Rarible®, etc).
  • Traditional marketplaces (StockX®)
  • User-generated content (UGC) sites (Reddit®, Digg®, Tumblr®, Quora®, etc.)
  • Web 3.0/decentralized domain registrations



The estimated value of counterfeit and pirated goods by 2022



Increase in rogue mobile app attacks in the last year


Number of fake accounts removed from leading social media platform in a span of three months

Brand protection: A smarter way to stop infringement

Brand Protection by LexisNexis
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Identify and investigate high-value targets

Uncover global, cross-channel brand abuse with patent-pending, fully automated, digital and physical investigation technology, Tracer.

Brand Protection by LexisNexis
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Accelerate review and prioritization of enforcement efforts

Detect digital images such as logos, products, UPC codes and more using our advanced machine learning capabilities.

Brand Protection by LexisNexis
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Execute test buys of physical goods

Determine the authenticity of a good or service with undercover purchase and analysis.

Get brand protection expertise across industries

LexisNexis Brand Protection can apply our expertise and Tracer technology to help you solve your brand protection issues.


  • Cryptocurrency
  • NFTs
  • Digital wallets
  • DeFi solution
  • Any other blockchain-based offering


  • Hardware and software providers
  • Digital media
  • E-commerce providers


  • Fintech companies
  • Multinational banks
  • Investment management firms


  • Mobile
  • VR/AR
  • Console
  • PC
  • Cloud gaming

Consumer Products

  • Luxury brands
  • Cosmetics
  • Pharmaceuticals

Connect with our Brand Protection experts

Brand Protection by LexisNexis

Find out where your brand is vulnerable across the entire digital universe and see the Tracer technology in action.

Brand Protection Resources

Brand Protection by LexisNexis
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Brand Protection Q&A: OTOTO Design

OTOTO Design, a brand known for creating artistic and functional home goods, goes on the offense against counterfeiters and arms itself with detection technology that can handle the complexity of modern brand abusers.  

Brand Protection by LexisNexis
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Tools to Protect Your Brand

How protected is your brand in 2022? Join our webinar with the European Union Intellectual Property Office as we discuss tips to protect your brand from counterfeit and illegal products.

Brand Protection by LexisNexis
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What Makes a Brand Resilient?

As fraud proliferates brands must practice diligence in protecting their intellectual property. Learn what makes a brand resilient.

Brand Protection by LexisNexis
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Defending Brands—New Realities, New Partnerships

As technologies innovate, so do bad actors on the web who conspire to harm your brand through piracy, intellectual property infringement, and product counterfeits.

LexisNexis Intellectual Property Solutions

IP Analytics

LexisNexis Intellectual Property Solutions
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LexisNexis TotalPatent One® combines high-performance technology with the world’s deepest archives and the highest number of authorities to make your patent search effective and drive confident business outcomes.

LexisNexis Intellectual Property Solutions
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Prosecution Analytics

Bring predictability and productivity to your patent prosecution process with LexisNexis® PatentAdvisor®. Use advanced examiner analytics to implement the best possible prosecution strategy, saving time and money.