Safeguard Your Brand Across the Modern Digital Universe With Brand Protection
Go on the offense against global, systemic IP infringement using LexisNexis® Brand Protection.
Make your brand resilient with modern brand protection solutions
To alleviate growing mistrust in the digital marketplace and to match the effort and sophistication of modern brand abusers, LexisNexis Brand Protection powered by Tracer (formerly known as Appdetex) uses advanced machine learning to link visible and non-visible digital markers, uncovering entire abuse networks and accelerating the review, triage and prioritization of brand abuse.
Uncover systemic brand abuse with automated investigation technology
Our patent-pending, fully automated, digital and physical investigation technology, Tracer Platform™, helps brand owners easily identify and investigate high-value targets, no matter where and how they are operating.
How Vulnerable Are You?
Determine your level of brand protection—or where you may be unknowingly exposed—with our Ultimate Brand Protection Checklist.
Get brand protection across Web 2.0 and Web 3.0
Our comprehensive solutions protect your brand across Web 2.0 and Web 3.0, including automated and systematic harvesting and monitoring of Web 3.0-related sites:
- NFT marketplaces (OpenSea®, Nifty Gateway®, Super Gateway, Rarible®, etc).
- Traditional marketplaces (StockX®)
- User-generated content (UGC) sites (Reddit®, Digg®, Tumblr®, Quora®, etc.)
- Web 3.0/decentralized domain registrations
The estimated value of counterfeit and pirated goods by 2022
Increase in rogue mobile app attacks in the last year
Number of fake accounts removed from leading social media platform in a span of three months
Brand protection: A smarter way to stop infringement
Identify and investigate high-value targets
Uncover global, cross-channel brand abuse with patent-pending, fully automated, digital and physical investigation technology, Tracer.
Accelerate review and prioritization of enforcement efforts
Detect digital images such as logos, products, UPC codes and more using our advanced machine learning capabilities.
Execute test buys of physical goods
Determine the authenticity of a good or service with undercover purchase and analysis.
Get brand protection expertise across industries
LexisNexis Brand Protection can apply our expertise and Tracer technology to help you solve your brand protection issues.
- Digital wallets
- DeFi solution
- Any other blockchain-based offering
- Hardware and software providers
- Digital media
- E-commerce providers
- Fintech companies
- Multinational banks
- Investment management firms
- Cloud gaming
- Luxury brands
Get your free brand abuse scan
Brand Protection Resources
Brand Protection Q&A: OTOTO Design
OTOTO Design, a brand known for creating artistic and functional home goods, goes on the offense against counterfeiters and arms itself with detection technology that can handle the complexity of modern brand abusers.
Tools to Protect Your Brand
How protected is your brand in 2022? Join our webinar with the European Union Intellectual Property Office as we discuss tips to protect your brand from counterfeit and illegal products.
What Makes a Brand Resilient?
As fraud proliferates brands must practice diligence in protecting their intellectual property. Learn what makes a brand resilient.
Defending Brands—New Realities, New Partnerships
As technologies innovate, so do bad actors on the web who conspire to harm your brand through piracy, intellectual property infringement, and product counterfeits.
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LexisNexis TotalPatent One® combines high-performance technology with the world’s deepest archives and the highest number of authorities to make your patent search effective and drive confident business outcomes.
Bring predictability and productivity to your patent prosecution process with LexisNexis® PatentAdvisor®. Use advanced examiner analytics to implement the best possible prosecution strategy, saving time and money.