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Safeguard Your Brand Across the Modern Digital Universe With Brand Protection

Go on the offense against global, systemic IP infringement using LexisNexis® Brand Protection powered by Appdetex.

Make your brand resilient

To alleviate growing mistrust in the digital marketplace and to match the effort and sophistication of modern brand abusers, LexisNexis Brand Protection uses advanced machine learning to link visible and non-visible digital markers, uncovering entire abuse networks and accelerating the review, triage and prioritization of brand abuse.

Taking your funds without a problem

Uncover systemic brand abuse with automated investigation technology

Our patent-pending, fully automated, digital and physical investigation technology, Appdetex Tracer®, helps brand owners easily identify and investigate high-value targets, no matter where and how they are operating.

How Vulnerable Are You?

Determine your level of brand protection—or where you may be unknowingly exposed—with our Ultimate Brand Protection Checklist.

Streamline the monitoring and removal of digital brand abuse

Marketplaces

Detect and take down IP infringements, product image misuse, counterfeits, and gray market goods across hundreds of global online marketplaces such as Amazon®, Taobao, Lazada and many more.

Domains & Websites

Find brand abuse and a host of other illicit activities with thorough domain and website content analysis spanning gTLD, ngTLD, ccTLDs, zone files, DNS, and WHOIS.

Mobile Apps

Find and remove trademark abuse and other nefarious activity in rogue mobile apps, including leading and third-party mobile app stores such as Apple App Store, Google® Play, APKPure and many more.

Social Media

Detect fraud, unauthorized social commerce, promotion of counterfeit goods, identity theft, employment scams and more across multiple social media sites such as Facebook®, Instagram®, Twitter® and more.

Search Engines

Uncover trademark abuse and misuse within paid ads with technology that scans popular search engines such as Google®, Bing®, and YAHOO!®.

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Get brand protection across Web 2.0 and Web 3.0

Our comprehensive solutions protect your brand across Web 2.0 and Web 3.0, including automated and systematic harvesting and monitoring of Web 3.0-related sites:

  • NFT marketplaces (OpenSea®, Nifty Gateway®, Super Gateway, Rarible®, etc).
  • Traditional marketplaces (StockX®)
  • User-generated content (UGC) sites (Reddit®, Digg®, Tumblr®, Quora®, etc.)
  • Web 3.0/decentralized domain registrations

2.3

T

The estimated value of counterfeit and pirated goods by 2022

191

%

Increase in rogue mobile app attacks in the last year

2.2B

Number of fake accounts removed from leading social media platform in a span of three months

Brand protection: A smarter way to stop infringement

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Identify and investigate high-value targets

Uncover global, cross-channel brand abuse with patent-pending, fully automated, digital and physical investigation technology, Tracer.

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Accelerate review and prioritization of enforcement efforts

Detect digital images such as logos, products, UPC codes and more using our advanced machine learning capabilities.

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Execute test buys of physical goods

Determine the authenticity of a good or service with undercover purchase and analysis.

Get brand protection expertise across industries

LexisNexis Brand Protection powered by Appdetex can apply our expertise and patent-pending Tracer technology to help you solve your brand protection issues.

Crypto

  • Cryptocurrency
  • NFTs
  • Digital wallets
  • DeFi solution
  • Any other blockchain-based offering

Technology

  • Hardware and software providers
  • Digital media
  • E-commerce providers

Finance

  • Fintech companies
  • Multinational banks
  • Investment management firms

Gaming

  • Mobile
  • VR/AR
  • Console
  • PC
  • Cloud gaming

Consumer Products

  • Luxury brands
  • Cosmetics
  • Pharmaceuticals

Have a brand protection expert contact you

See sophisticated brand protection technology in action with one of our dedicated brand protection experts.

Brand Protection Resources

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Trends in Brand Abuse 2022

In this guide, uncover recent trends in brand abuse, from rogue mobile activity to how the pandemic is fueling counterfeit trade. Plus, learn about the advanced tools available for fighting increasingly sophisticated abuse.

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Tools to Protect Your Brand

How protected is your brand in 2022? Join our webinar with the European Union Intellectual Property Office as we discuss tips to protect your brand from counterfeit and illegal products.

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What Makes a Brand Resilient?

As fraud proliferates brands must practice diligence in protecting their intellectual property. Learn what makes a brand resilient.

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Defending Brands—New Realities, New Partnerships

As technologies innovate, so do bad actors on the web who conspire to harm your brand through piracy, intellectual property infringement, and product counterfeits.

More Recommended Solutions

IP Analytics

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Patent Search

LexisNexis TotalPatent One® combines high-performance technology with the world’s deepest archives and the highest number of authorities to make your patent search effective and drive confident business outcomes.

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Prosecution Analytics

Bring predictability and productivity to your patent prosecution process with LexisNexis® PatentAdvisor®. Use advanced examiner analytics to implement the best possible prosecution strategy, saving time and money.