Who Leads the VVC Patent Race?

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The widespread availability of high-speed internet and video streaming services has led to a surge in video streaming and conferencing. Emerging applications, such as automated video monitoring in manufacturing and remote surgery in healthcare, are further driving the demand for video content. It is estimated that in five years, half of global video traffic will be consumed by machines rather than humans. Versatile Video Coding (VVC) will deliver optimized video for tasks like autonomous vehicle camera vision and industrial robots. Implementing VVC in next-generation products requires navigating the complex landscape of thousands of Standard Essential Patents (SEPs). SEP holders will demand royalties from manufacturers using VVC, and these fees must be factored into the cost of bringing products to the global market.

Join Tim Pohlmann, Director of SEP Analytics of LexisNexis, to discuss with LukeMcLeroy, President of Avanci Video, Manoj Deshpande, Senior Director at Qualcomm, Robert J. L. Moore with Moore IP Solutions and John Mulgrew, Chief IP Officer at Lenovo, for a wide-ranging conversation on SEP licensing in the video coding market. Topics for discussion will include:

The state of VVC SEP licensing: current adoption, achievements, challenges, and future outlook.
The momentum of patent pools over the past years and the issue of pool fragmentation.
The evolution of new video licensing markets.
The potential for the video content market to outgrow the product and chip market.
The next codec on the horizon.