Making IP Matter: Communicating Value Across the Business and Beyond

Thursday, December 18, 2025
1:00 p.m. CST (China Standard Time) |
2:00 p.m. KST/JST | 4:00 p.m. AEST

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Making IP Matter: Communicating Value Across the Business and Beyond

About the webinar

Across industries, IP professionals face a recurring challenge — being perceived primarily as a cost center or administrative function. Yet, in today’s innovation-driven economy, intellectual property has the potential to be one of a company’s strongest strategic assets. In this webinar, experts from the Center for Intellectual Property (CIP) and LexisNexis® Intellectual Property Solutions explore how IP teams can reshape this narrative and raise awareness of their impact both internally and externally.

Joining the discussion are Dr. Bowman Heiden, Co-Director of CIP at the University of Gothenburg, and Ruud Peters, former Chief Intellectual Property Officer at Philips and long-time advocate for integrating IP strategy into corporate decision-making, who also serves as a Co-Director of CIP. Together, they share real-world examples of how effective communication, cross-functional collaboration, and the use of patent analytics can elevate the IP function to a position of influence and leadership.

Registration Form

Thursday, December 18, 2025
1:00 p.m. CST (China Standard Time) |

2:00 p.m. KST/JST | 4:00 p.m. AEST

* English webinar with the option to display translated subtitles.

Attendees will gain actionable insights into:

  • Building internal awareness and executive trust in the IP function
  • Communicating IP’s value in the language of business and strategy
  • Leveraging data and storytelling to demonstrate impact
  • Developing the personal influence skills needed to lead change

Join us to discover how you can turn your IP department into a strategic catalyst that drives innovation, growth, and organizational alignment.

Webinar speaker panel

Dr. Bowman Heiden

Co-Director of CIP, University of Gothenburg

Ruud Peters

Former Chief Intellectual Property Officer, Philips & Co-Director of CIP, University of Gothenburg

Marco Richter

Head of IP Solutions, LexisNexis Intellectual Property Solutions

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