Protecting Your Brand in Modern App Environments: A Conversation with WeChat & Weixin
Protecting your brand has become increasingly difficult with in-app purchases and mobile app marketplaces. This is the latest in the wave of digital shopping destinations for consumers, opening the gates to a new channel of opportunity—and risk—for brands.
We joined forces with one of the world’s most popular apps, WeChat/Wexin, to discuss brand protection across the mobile market and hear from their experts on the strategies they are employing to ensure their users are safe.
In this webinar, our experts discussed:
- The state of the mobile in-app purchase market and the scale of opportunity for brands
- The brand protection mechanism of WeChat/Weixin includes their guidelines, rules and their joint offline efforts with various police departments in China
- Important tips from the LexisNexis Online Brand Protection experts for safeguarding your brand across all channels
Make your brand resilient with modern brand protection solutions
To alleviate growing mistrust in the digital marketplace and to match the effort and sophistication of modern brand abusers, LexisNexis Brand Protection powered by Tracer (formerly known as Appdetex) uses advanced machine learning to link visible and non-visible digital markers, uncovering entire abuse networks and accelerating the review, triage and prioritization of brand abuse.
Need to protect your brand across the modern digital universe?
Learn how we use advanced machine learning to link visible and non-visible digital markers, uncovering entire abuse networks and accelerating the review, triage, and prioritization of brand abuse.