Protecting Your Brand in Modern App Environments: A Conversation with WeChat & Weixin

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Protecting your brand has become increasingly difficult with in-app purchases and mobile app marketplaces. This is the latest in the wave of digital shopping destinations for consumers, opening the gates to a new channel of opportunity—and risk—for brands.

We joined forces with one of the world’s most popular apps, WeChat/Wexin, to discuss brand protection across the mobile market and hear from their experts on the strategies they are employing to ensure their users are safe.

In this webinar, our experts discussed:

• The state of the mobile in-app purchase market and the scale of opportunity for brands
• The brand protection mechanism of WeChat/Weixin includes their guidelines, rules and their joint offline efforts with various police departments in China
• Important tips from the LexisNexis Online Brand Protection experts for safeguarding your brand across all channels

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