The pandemic has highlighted the value of high-quality video streaming, for both work and entertainment.
This makes it vital to understand the complex patent licensing landscape. LexisNexis® Classification helps some of the world’s leading innovators, patentees, implementers and adopters improve their decision making and results by taking advantage of the best data analytics.
The first version of the High Efficiency Video Coding (HEVC) standard, also known as H.265, was approved in 2013. It succeeded the Advanced Video Coding (AVC, or H.264) standard, and offers significant improvements in resolution and efficiency.
While it took a while to be accepted, HEVC has now been adopted in many devices where users need to maximize the video quality while minimizing bandwidth usage, such as:
New Report
The VVC codec patent landscape is complex, with multiple patent pools and varying rules across jurisdictions. This report provides strategic insights into competitor portfolios, helping companies make informed IP decisions and stay competitive in the high-resolution video market.
Video streaming (including high-resolution video) is essential for many applications today. The number of HEVC-enabled devices increased from less than 400 million in 2015 to over 1,750 million in 2020, according to Velos Media.
Fig. 1: Number of granted patent families at corresponding grant year by organization (Source: Cipher, 2021)
But the patent position regarding HEVC is unusually complex. As in other standards-based technologies, patents declared to a standard are licensed on fair, reasonable and non-discriminatory (FRAND) terms.
There are many thousands of patents declared essential to the standard. They are owned by many different entities (see figure 1, above) and registered in many different jurisdictions (see figures 2 and 3).
Patent pools make it easier for implementers of the standard to obtain licenses by paying one royalty for access to SEPs from multiple patentees.
However, while earlier video standards typically had just one pool of essential patents which had to be licensed, for HEVC there are three pools:
To complicate matters further, some patent owners are part of more than one pool. Furthermore, there are some significant patent owners who are not members of any of these pools. They include Nokia, Microsoft and TI.
This complicated position poses challenges for both licensors and licensees. Licensors need to identify which pool to join (if any) and monitor the enrolled patents. Particularly if considering acquiring or selling portfolios.
They also need to ensure they obtain appropriate value for their patent rights, identifying which are essential to the standard and deciding how to license and enforce them where necessary.
Licensees meanwhile must identify which pools they need to join. Or develop an alternative strategy to obtain the necessary rights, and ensure they allocate budget appropriately.
Not paying sufficient attention to this puts you at risk of infringing patents. There are signs that SEP owners are asserting their rights more readily. For example, SEP owners such as Nokia and Ericsson have both brought actions against manufacturers of devices incorporating HEVC technology.
Nokia recently announced settlements with both Lenovo and Samsung. Although the details are confidential, they reportedly include licenses to patents relating to video standards.
A second challenge for licensees is royalty stacking: the risk that the cumulative costs of licensing patents make implementation unprofitable.
Licensees need to be asking questions such as:
But getting answers is hard, especially for SMEs who lack experience of licensing patents and in negotiating royalties.
For both licensors and licensees, the key to successful negotiation is having a comprehensive picture of the patent landscape, with analysis of where the value lies.
The successor standard to HEVC – Versatile Video Coding (VVC) or H.266 – was completed in July 2020 and patent pools are now being discussed.
VVC, which will enable more efficient 4K broadcast and streaming, is likely to be implemented in devices within the next few years. That means the time for patent owners to capture the value in HEVC patents is now.
The LexisNexis Classification unique machine learning technology provides the best non-partisan patent data for HEVC SEPs to help both licensors and licensees establish where the value is in HEVC portfolios.
This enables IP executives to conduct successful negotiations and reach commercially sensible decisions.
Our analysis can provide data and charts to bolster your position and tip discussions in your favor. It will give you a comprehensive picture of the landscape and promoting transparency.
Tailored reports enable you to obtain a realistic picture of your position. It will ensure you are well equipped when entering licensing negotiations.
With this analysis, taken from non-partisan patent data for HEVC SEPs, you can discover where the value is in HEVC portfolios.
Become more effective at managing your patent portfolio, identify worldwide relevant patents and technology trends, assess the competitive landscape, and find partners and licensing opportunities.
Improve innovation with a clearly defined IP strategy that is connected to the business goals and alerts for new entrants and potential partners.
Base decision making on true patent portfolio strength and quality indicators while relying on industry-proven KPIs to track your competitors’ progress.
Answer key questions to define international patent filing strategy, increase portfolio efficiency, and identify competitive strengths and weaknesses.
Identify disruptive innovations and promising startups to help you gain a competitive edge.
Stay one step ahead of your competition, disruptive technologies, important patent activity in China, and/or NPE threats. Efficiently assess the value or risk of acquisition targets.
With analytics on all patent portfolios in all technologies, you can evaluate your most valuable patents for licensing and even identify potential licensees.
