Trends in Brand Abuse 2022 Guide

Trends in Brand Abuse

February 19, 2022

From pharma infringement to mobile mayhem, uncover the latest trends in brand abuse and tips on how to ensure you’re protected.

Our modern digital world has created a complex market for intellectual property misuse to run rampant, and it’s hard to keep up with the latest risks. In this guide, you’ll learn about recent trends in how brands are abused, from rogue mobile activity to how the pandemic is fueling counterfeit trade. Plus, get detailed information about the advanced tools available for fighting increasingly sophisticated abuse, including a list of questions to diagnose your risk level.

What you will find inside:

  • The latest data on 4 big trends in abuse
  • A breakdown of traditional vs. modern brand protection
  • A comprehensive guide to the key pillars of online brand protection

To alleviate growing mistrust in the digital marketplace and to match the effort and sophistication of modern brand abusers, LexisNexis Brand Protection uses advanced machine learning to link visible and non-visible digital markers, uncovering entire abuse networks and accelerating the review, triage, and prioritization of abuse.

Read the full brand abuse white paper

Protect Your Brand Across the Modern Digital Universe

Go on the offense against global, systemic IP infringement using LexisNexis Brand Protection powered by Appdetex.

Make your brand resilient

To alleviate growing mistrust in the digital marketplace and to match the effort and sophistication of modern brand abusers, LexisNexis Brand Protection uses advanced machine learning to link visible and non-visible digital markers, uncovering entire abuse networks and accelerating the review, triage, and prioritization of brand abuse.

Brand Protection Solutions

We offer comprehensive SaaS solutions and services to help brand owners registertrace, and enforce their intellectual property across the modern, digital universe.

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