LexisNexis® Brand Protection
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Brands are built on trust.
Protect that trust online.
Don’t just secure your brand. Make it resilient.
Brand Protection is the newest offering in our suite of products designed to help companies protect their valuable intellectual property (IP). Customers can now protect their brand by efficiently finding IP abuse, identifying active malicious actors and enforcing IP infringement.
Protect Your IP From These Latest Brand Abuse Trends
Online Brand Abuse – By the Numbers
%
Attacks via rogue mobile applications present the fastest-growing threat, soaring 191%
%
81% of users failed to recognize fraudulent advertisements and scams on websites and proceeded to engage
Leading social media platform removed 2.2 billion fake accounts on social media in three months
The value of counterfeit and pirated goods could reach $2.3 trillion by 2022
Streamline the monitoring and removal of digital brand abuse:
Marketplaces
Detect and takedown IP infringements, product image misuse, counterfeits, and gray market goods across hundreds of global online marketplaces such as Amazon, Taobao, Lazada, and many more
Domains & Websites
Find brand abuse and a host of other illicit activities with thorough domain and website content analysis, spanning gTLD, ngTLD, ccTLDs, zone files, DNS, and WHOIS.
Mobile Apps
Find and remove trademark abuse and other nefarious activity in rogue mobile apps, including leading and 3rd party mobile app stores such as Apple App Store, Google Play, APKPure, and much more.
Social Media
Detect fraud, unauthorized social commerce, promotion of counterfeit goods, identity theft, employment scams, and more across multiple social media sites such as Facebook, Instagram, Twitter, and more
Search Engines
Uncover trademark abuse and misuse within paid ads with technology that scans popular search engines such as Google, Bing, and Yahoo.
Brand Abuse is Systemic
The most problematic offenders are organized bad actors who launch networks of abuse across multiple digital channels.
Appdetex Tracer is a critical element of the Brand Protection Platform, designed to help make even the most targeted brands resilient to bad actors’ online attacks.
The platform scans major and third-party app stores, online marketplaces, websites, domains, popular social media sites and search engines for bad actors/infringers. If any are detected, it can automate mitigation through notices of infringement sent directly to all major platforms.
Brand Protection Helps Enable You to:
Uncover unknown bad actors and entire abuse networks and ecosystems.
Gain a central, comprehensive view of brand abuse across all digital channels.
Efficiently remove and remediate brand abuse.
Understand the behaviors and tactics of bad actors.
Reduce laborious searches and unmanageable spreadsheets to track infringements.
Find brand abuse the naked eye and other solution providers miss.
Defending Brands—New Realities, New Partnerships
As our digital world continues to evolve, emerging channels and technologies continuously present new opportunities for brands to engage with their customers. While this evolution enables businesses to grow, it also poses challenges. As technologies innovate, so do bad actors on the web who conspire to harm your brand through piracy, intellectual property infringement, and product counterfeits.
