LexisNexis® Brand Protection
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Brands are built on trust.
Protect that trust online.
LexisNexis and Appdetex Form Alliance to Protect Against Brand Abuse
Don’t just protect your brand. Make it resilient.
Brand Protection is the newest offering in our suite of products designed to help companies protect their valuable intellectual property (IP). Customers can now protect their brand by efficiently finding IP abuse, identifying active malicious actors and enforcing IP infringement.
Online Brand Abuse – By the Numbers
Attacks via rogue mobile applications present the fastest-growing threat, soaring 191%
81% of users failed to recognize fraudulent advertisements and scams on websites and proceeded to engage
Leading social media platform removed 2.2 billion fake accounts on social media in three months
The value of counterfeit and pirated goods could reach $2.3 trillion by 2022
Brand Abuse is Systemic
The most problematic offenders are organized bad actors who launch networks of abuse across multiple digital channels.
See What You Are Missing
Reveal entire brand abuse networks and surface the true scope of illicit online campaigns targeting your valuable brand and your customers with the patent-pending Appdetex Tracer™.
Appdetex Tracer is a critical element of the Brand Protection Platform, designed to help make even the most targeted brands resilient to bad actors’ online attacks.
The platform scans major and third-party app stores, online marketplaces, websites, domains, popular social media sites and search engines for bad actors/infringers. If any are detected, it can automate mitigation through notices of infringement sent directly to all major platforms.
Brand Protection Helps Enable You to:
Uncover unknown bad actors and entire abuse networks and ecosystems.
Gain a central, comprehensive view of brand abuse across all digital channels.
Efficiently remove and remediate brand abuse.
Understand the behaviors and tactics of bad actors.
Reduce laborious searches and unmanageable spreadsheets to track infringements.
Find brand abuse the naked eye and other solution providers miss.
We Have Your Back
Find and remove threats to your brand online. We watch your back while you focus on building customer trust and increasing sales, customer satisfaction, digital traffic and brand loyalty.