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Welcome and Opening Remarks

Conference kickoff and agenda overview with fellow attendees and speakers 

10

am

Ruud Peters fotograferad för Konsert. Foto© Kristin Lidell. Fotografens namn ska anges vid publicering.

Introduction

Marco Richter

Head of IP Solutions, LexisNexis Intellectual Property Solutions

Abstract of Presentation

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Speaker Bio

Marco Richter is Managing Director EMEA & South Asia, Global Consulting & Solutions, and Senior Director IP Analytics & Strategy for LexisNexis Intellectual Property. Marco has more than 15 years of expertise in the intellectual property space, initially working in the IP consulting business, running projects for DAX 30 and Fortune 500 companies. He built the Data Harmonization Team and created the Consulting & Customer Success Team for PatentSight. He also actively drove the transformation of the German-based PatentSight start-up into a global software provider and played a key role in migrating the PatentSight application into the LexisNexis Intellectual Property Solution’s SaaS and DaaS offering. He has strong ties to academia and international patent offices and is actively engaging with IP leaders and practitioners. Marco is known for his extraordinary customer focus, embracing continuous change and development to find new opportunities to deliver better outcomes for the innovation community.

11

am

Ruud Peters fotograferad för Konsert. Foto© Kristin Lidell. Fotografens namn ska anges vid publicering.

Managing IP in Changing Business Environments

Ruud Peters

Co-Director

Abstract of Presentation

The business environment for intellectual property has fundamentally changed. Faster markets, interconnected ecosystems, geopolitical uncertainty, and the rise of AI are challenging traditional approaches to IP management. Portfolio accumulation alone no longer delivers strategic value.
In this keynote, Ruud Peters will reframe IP as a business-critical asset that must be managed with intent. Drawing on practical examples from his time as head of IP at Philips, managing IP through years of profound business and market change, he will show how portfolios can be designed for clear strategic roles, how IP governance becomes a leadership capability rather than a purely operational task, and how ecosystems are reshaping ownership, collaboration, and control.

The session will also examine how IP can actively drive business strategy, how geopolitical dynamics influence markets and portfolios, and why AI represents a structural shift in how IP is created and managed. Attendees will gain strategic insights into aligning IP more closely with business outcomes and ensuring it remains relevant in a rapidly changing world.

Speaker Bio

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12

pm

Lunch Break

Connect with fellow attendees and speakers 

2

pm

Head of Strategic Planning and Key Projects

Abstract of Presentation

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Speaker Bio

Xiaowu (Emil) Zhang is Huawei’s head of Strategic Planning and Key Projects Department, responsible for planning the company’s IP strategies and leading critical IP related projects. Before this role, Emil was leading one IP Department of Huawei responsible for end-to-end IP matters relating to Huawei’s important portfolios such as Wi-Fi, multimedia, semiconductor, etc., as well as provides legal supports to Huawei’s R&D teams. With his 20 years with Huawei, Emil leads Huawei’s various IP practices, including complicated overseas IP disputes resolution, standard essential patent licensing, technology licensing, business cooperation, as well as portfolio planning.

4

pm

Closing Remarks

11

AM

Making Ip Matter: Buildingawareness, culture and influence inside the business

Ruud Peters

Co-Director

Xiaowu Zhang

Head of stategic planning

Marco Richter

Head of IP Solutions

Ruud Peters

Co-Director

Xiaowu Zhang

Head of stategic planning

Abstract of Presentation

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9

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