Home > Speaker Test 9 am Welcome and Opening Remarks Conference kickoff and agenda overview with fellow attendees and speakers 10 am Ruud Peters fotograferad för Konsert. Foto© Kristin Lidell. Fotografens namn ska anges vid publicering. Introduction Marco Richter Head of IP Solutions, LexisNexis Intellectual Property Solutions Abstract of Presentation Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Speaker Bio Marco Richter is Managing Director EMEA & South Asia, Global Consulting & Solutions, and Senior Director IP Analytics & Strategy for LexisNexis Intellectual Property. Marco has more than 15 years of expertise in the intellectual property space, initially working in the IP consulting business, running projects for DAX 30 and Fortune 500 companies. He built the Data Harmonization Team and created the Consulting & Customer Success Team for PatentSight. He also actively drove the transformation of the German-based PatentSight start-up into a global software provider and played a key role in migrating the PatentSight application into the LexisNexis Intellectual Property Solution’s SaaS and DaaS offering. He has strong ties to academia and international patent offices and is actively engaging with IP leaders and practitioners. Marco is known for his extraordinary customer focus, embracing continuous change and development to find new opportunities to deliver better outcomes for the innovation community. 11 am Ruud Peters fotograferad för Konsert. Foto© Kristin Lidell. Fotografens namn ska anges vid publicering. Managing IP in Changing Business Environments Ruud Peters Co-Director Abstract of Presentation The business environment for intellectual property has fundamentally changed. Faster markets, interconnected ecosystems, geopolitical uncertainty, and the rise of AI are challenging traditional approaches to IP management. Portfolio accumulation alone no longer delivers strategic value.In this keynote, Ruud Peters will reframe IP as a business-critical asset that must be managed with intent. Drawing on practical examples from his time as head of IP at Philips, managing IP through years of profound business and market change, he will show how portfolios can be designed for clear strategic roles, how IP governance becomes a leadership capability rather than a purely operational task, and how ecosystems are reshaping ownership, collaboration, and control.The session will also examine how IP can actively drive business strategy, how geopolitical dynamics influence markets and portfolios, and why AI represents a structural shift in how IP is created and managed. Attendees will gain strategic insights into aligning IP more closely with business outcomes and ensuring it remains relevant in a rapidly changing world. Speaker Bio Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. 12 pm Lunch Break Connect with fellow attendees and speakers 2 pm Head of Strategic Planning and Key Projects Abstract of Presentation Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Speaker Bio Xiaowu (Emil) Zhang is Huawei’s head of Strategic Planning and Key Projects Department, responsible for planning the company’s IP strategies and leading critical IP related projects. Before this role, Emil was leading one IP Department of Huawei responsible for end-to-end IP matters relating to Huawei’s important portfolios such as Wi-Fi, multimedia, semiconductor, etc., as well as provides legal supports to Huawei’s R&D teams. With his 20 years with Huawei, Emil leads Huawei’s various IP practices, including complicated overseas IP disputes resolution, standard essential patent licensing, technology licensing, business cooperation, as well as portfolio planning. 4 pm Closing Remarks 11 AM Making Ip Matter: Buildingawareness, culture and influence inside the business Ruud Peters Co-Director Xiaowu Zhang Head of stategic planning Marco Richter Head of IP Solutions Ruud Peters Co-Director Xiaowu Zhang Head of stategic planning Abstract of Presentation Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat 9 AM Presentation title Name Role Info Info Bio Bio Name Role Info Info Bio Bio