LexisNexis and Appdetex Form Alliance to Protect Global Brands in Europe from Brand Abuse in Digital Channels
“With the accelerated adoption of digital channels during the COVID-19 pandemic, digital brand abuse has become systemic,” said Faisal Shah, CEO of Appdetex. “Coordinated networks and individual bad actors have stepped up creating fake websites, mobile apps, ads, and social profiles to prey upon internet and mobile users and interrupt interactions between customers and the brands they trust. Our alliance with LexisNexis, a global intellectual property protection leader, will enable us to expand into new geographies more quickly than we could on our own.”
A recent Appdetex analysis of more than 100,000 online infringement and other abuse cases over a one-year period found that 25% of brand abuse is part of a systemic brand abuse network. The analysis also showed that in just six months unabated brand abuse network connections increased by 30% while the number of digital brand abuse network nodes grew by nearly 10x.
“Aggressive attacks on our customers’ brands in digital channels generate additional cost of doing business from lost sales and potential legal liabilities,” said Joe Froehlich, Managing Director, LexisNexis Intellectual Property solutions. “Four of the world’s five most valuable brands rely on Appdetex for digital brand protection. The alliance with Appdetex will enable LexisNexis to provide global brands with another layer of protection for their intellectual property by mitigating digital risks.”
Through the alliance, LexisNexis will expand its Intellectual Property portfolio in Europe and the Middle East with the addition of Brand Protection powered by Appdetex.
To learn more about the alliance, please visit: www.lexisnexisip.com/BrandProtection
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