A look at the patent prosecution of fitness companies who are innovating for new ways to exercise.
People are getting smarter about their workouts, and fitness technology is continually improving the way in which we push ourselves. There has been a boom in fitness and wearable technology in recent years, and innovators keep developing new ways to get in that much-needed exercise. Here we discuss two fitness companies who are leveraging their patents to shape the way we shape our bodies.
Live Stream and On-Demand Classes: Peloton
Founded in 2012, Peloton, the New York City-based equipment and media company, has built a name for itself. By developing equipment capable of receiving live stream and on-demand fitness classes, Peloton has changed the way we view group fitness. As an added perk for the company, their business model incorporates multiple revenue streams that include both equipment sales and media subscriptions.
Peloton recently announced its new Peloton Tread – a treadmill that enables members to participate in circuit and boot camp classes from the comfort of their own homes. However, it was Peloton’s 2015 patent that gave them the competitive edge that helped to build a well-known and reputable brand that they now use to launch their newest products.
Initially filed on July 31, 2013, Peloton’s patent application claiming a “method for providing live and archived cycling classes to remote users” eventually matured into their US 9,174,085 patent titled “Exercise System and Method.”
Peloton Interactive (the ‘085 patent assignee) has filed a total of ten patent applications with the USPTO, and the USPTO has issued three patents to Peloton Interactive (leaving three abandoned patent applications and four remain pending). Even though the company has only had a fifty percent allowance rate facing the USPTO, Peloton’s ‘085 patent was examined by a patent examiner whose historical patent data shows he has granted 79.4 of the patent applications he has examined. The rest is history, and Peloton has enjoyed the benefit of patent protection under the ‘085 patent since November 3, 2015.
Portable Home Gym: Oyo Fitness
Many fitness buffs appreciate portability and versatility just as much as on-demand workouts provided by companies like Peloton. The Oyo Fitness portable fitness gym is compact, portable, and could be a replacement for your cables and free weights.
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