Brand Protection
Don’t just secure your brand protection. Make it resilient.
The Rise of Social Media Selling in China Reveals New Brand Protection Threats
By Xinyao Liu, Online Brand Protection Consultant The Rise of Social Selling and Brand Abuse in China The concept of...
Anticounterfeiting Action: How the EUIPO is Powering More Protection for Rights Holders
By Francesca Tocco, Online Brand Protection Consultant, LexisNexis Online Intellectual Property Solutions As part of...
Everything You Need to Know About 11/11 Aka Singles Day—The World’s Most Popular Online Shopping Day
11/11, November 11th started as an unofficial holiday in China to celebrate single people. The holiday is...
Infographic: Traditional vs. Modern Online Brand Protection Technologies
Brands are built on trust. People need to feel assured that every interaction with your brand is 100% authentic, but...
Fashion, Social Media and eCommerce Collide with Counterfeiters
Social media has revolutionized so many facets of society and commerce. Created to connect people, brands quickly...
The Rise of Systemic Abuse Networks
A version of this article originally appeared on Appdetex.com. It’s no secret brand abuse is on the rise. To get a...
Four Tips to Stop Brand Abuse Ahead of 11/11
Singles Day, which takes place on November 11 (11/11), is a holiday in China for single people to celebrate their...
What Makes a Brand Resilient?
With endless destinations in today’s vast digital landscape, fraud is proliferating. This reality requires brands to...
Three Ways Scammers Target the World’s Biggest Sporting Event
Covid-19 isn’t the only nuisance antagonizing this year’s Summer Games in Tokyo. Concerted efforts by scammers to...
Omnichannel Fraud: 3 Intellectual Property Threats on the Web
Today's digital landscape offers brands powerful tools to engage with their customers. Organizations use digital...
Why Brand Equity Matters – Secure Your Brand Before Bad Actors Hijack It
Brand equity, in short, is the perceived value of your brand to the outside world. It can be either positive or...
Secure Your Online Revenue and Reputation With LexisNexis® Brand Protection
Securing and protecting our clients’ intellectual property (IP) assets is at the core of what we do at LexisNexis®...
LexisNexis and Appdetex Form Alliance to Protect Global Brands in Europe from Brand Abuse in Digital Channels
Analysis shows that digital brand abuse by systemic networks has accelerated during the COVID-19 pandemic and now...